AUTOMATION FLUX – PRIVACY POLICY

1. INTRODUCTION

1.1 Overview

This Privacy Policy (“Policy”) explains how Ecommerce Web Solutions Ltd, trading as Automation Flux (“Automation Flux”, “we”, “us”, or “our”), a limited company registered in the United Kingdom, collects, uses, shares, and protects your personal information when you use our website, services, and marketing automation platform (collectively, the “Services”).

1.2 Acceptance

By accessing or using our Services, you agree to the collection, use, and sharing of your information as described in this Policy. If you do not agree with our policies and practices, please do not use our Services.

1.3 Changes to this Policy

We may update this Policy from time to time to reflect changes to our information practices. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on our website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

2. INFORMATION WE COLLECT

2.1 Information You Provide to Us

We collect information you provide directly to us when you:

  • Create an account or register for our Services
  • Complete forms or profiles on our website
  • Subscribe to our newsletter or marketing communications
  • Request customer support
  • Participate in surveys, contests, or promotions

This information may include:

  • Contact information (such as name, email address, phone number)
  • Billing information (such as credit card information, billing address)
  • Account credentials (such as username, password)
  • Company information (such as company name, size, industry)
  • Any other information you choose to provide

2.2 Information We Collect Automatically

When you access or use our Services, we automatically collect certain information, including:

  • Log Information: We log information about your use of the Services, including your browser type, access times, pages viewed, your IP address, and the page you visited before navigating to our website.
  • Device Information: We collect information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version, unique device identifiers, and mobile network information.
  • Usage Information: We collect information about your usage of the Services, such as the features you use, the actions you take, and the time, frequency, and duration of your activities.
  • Location Information: We may collect information about the precise or approximate location of your device based on your IP address.
  • Cookies and Similar Technologies: We use cookies, web beacons, and other tracking technologies to collect information about you when you interact with our Services or emails. Please see our Cookie Policy section below for more details.

2.3 Information We Collect From Other Sources

We may obtain information from other sources and combine that with information we collect through our Services. For example, we may collect information about you from third parties, including but not limited to identity verification services, credit bureaus, data enrichment providers, and publicly available sources.

3. HOW WE USE YOUR INFORMATION

We use the information we collect to:

  • Provide, maintain, and improve our Services
  • Process transactions and send related information, including confirmations, invoices, and customer experience surveys
  • Send administrative information, including updates regarding our terms, conditions, and policies
  • Respond to your comments, questions, and requests, and provide customer service
  • Communicate with you about products, services, offers, promotions, and events, and provide news and information we think will be of interest to you
  • Monitor and analyze trends, usage, and activities in connection with our Services
  • Detect, investigate, and prevent fraudulent transactions and other illegal activities, and protect the rights and property of Automation Flux and others
  • Personalize and improve the Services, and provide content and features that match your profile, activities, and interests
  • Facilitate contests, sweepstakes, and promotions, and process and deliver entries and rewards
  • Carry out any other purpose described to you at the time the information was collected

4. HOW WE SHARE YOUR INFORMATION

We may share information about you as follows or as otherwise described in this Policy:

  • With Service Providers: We may share your information with third-party vendors, consultants, and other service providers who need access to such information to carry out work on our behalf. These include payment processors (Paddle), cloud hosting providers, customer support services, analytics providers, and marketing partners.
  • In Response to Legal Process: We may disclose your information when we believe in good faith that disclosure is necessary (a) to comply with any applicable law, regulation, legal process, or governmental request, (b) to enforce our agreements, policies, and terms of service, (c) to protect the security or integrity of our Services, and (d) to protect the rights, property, and safety of Automation Flux, our customers, or the public.
  • In Connection with Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • With Your Consent: We may share your information with third parties when you have given us your consent to do so.
  • Aggregated or De-identified Information: We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for marketing, advertising, research, or similar purposes.

5. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. Once your account is closed, we will retain certain information associated with your account for analytical purposes and recordkeeping integrity, as well as to prevent fraud, enforce our terms and conditions, take actions we deem necessary to protect the integrity of our Services, or take other actions otherwise permitted by law. If you have questions about data retention, you can contact us using the information provided in the “Contact Us” section.

6. DATA TRANSFERS

Automation Flux is based in the United Kingdom. The information we collect may be transferred to, processed, and stored in countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country. Specifically, our servers are located in [Server Location Countries], and our third-party service providers and partners operate around the world.

When we transfer personal information outside of the UK or the European Economic Area (EEA), we implement appropriate safeguards in accordance with applicable data protection laws, including:

  • Entering into standard contractual clauses approved by the European Commission
  • Relying on adequacy decisions issued by the European Commission
  • Implementing binding corporate rules

By providing your information and using our Services, you consent to the transfer of information to countries outside of your country of residence, including the United States, which may have different data protection rules than those of your country.

7. YOUR RIGHTS AND CHOICES

Depending on your location and applicable laws, you may have certain rights regarding the personal information we hold about you. These might include:

7.1 Access and Update

You can access and update certain information about yourself by logging into your account and visiting your account settings page.

7.2 Data Subject Rights

Subject to applicable law, you may have the right to:

  • Access your personal information
  • Correct inaccurate personal information
  • Delete your personal information
  • Restrict or object to the processing of your personal information
  • Data portability (receiving a copy of your personal information in a structured, commonly used format)
  • Withdraw consent where processing is based on your consent
  • Lodge a complaint with a supervisory authority

To exercise these rights, please contact us as described in the “Contact Us” section. We may need to verify your identity before responding to your request.

7.3 Marketing Communications

You may opt out of receiving promotional communications from us by following the instructions in those communications or by updating your email preferences in your account settings. If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

7.4 Cookies and Tracking Technologies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services. For more information, please see our Cookie Policy section below.

8. COOKIE POLICY

8.1 What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work efficiently and to provide reporting information.

8.2 How We Use Cookies

We use cookies for the following purposes:

  • Essential Cookies: These cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
  • Analytical/Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
  • Functionality Cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
  • Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

8.3 Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Services and to deliver advertisements on and through the Services.

8.4 Managing Cookies

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

9. DATA SECURITY

We take reasonable measures to help protect information about you from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. However, no internet or email transmission is ever fully secure or error-free. In particular, email sent to or from our Services may not be secure. Therefore, you should take special care in deciding what information you send to us via email. Please keep this in mind when disclosing any information to us via the Internet.

Your account is protected by a password for your privacy and security. You must prevent unauthorized access to your account and personal information by selecting and protecting your password appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account.

10. CHILDREN’S PRIVACY

Our Services are not directed to individuals under 18 years of age, and we do not knowingly collect personal information from children under 18. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us as described in the “Contact Us” section.

11. LINKS TO OTHER WEBSITES AND SERVICES

Our Services may contain links to other websites and services. These links are not an endorsement, authorization, or representation that we are affiliated with that third party. We do not exercise control over third-party websites or services and are not responsible for their privacy practices. We encourage you to read the privacy policies of every website you visit.

12. INTERNATIONAL TRANSFERS

12.1 UK and EU Data Protection

For users in the United Kingdom and European Economic Area (EEA), we comply with applicable data protection laws, including the UK Data Protection Act 2018, UK GDPR, and EU GDPR. As mentioned in the “Data Transfers” section, when we transfer personal data outside of the UK or EEA, we ensure appropriate safeguards are in place.

12.2 Legal Basis for Processing (UK and EEA Users)

For users in the UK and EEA, our legal basis for collecting and using the personal information described in this Policy depends on the personal information concerned and the specific context in which we collect it. Generally, we collect personal information from you:

  • Where we need it to perform a contract with you
  • Where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms
  • Where we have your consent to do so
  • Where we have a legal obligation to collect personal information from you

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided in the “Contact Us” section.

13. CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you may have certain rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) regarding your personal information. These may include:

  • The right to know what personal information we have collected about you
  • The right to access your personal information
  • The right to request deletion of your personal information
  • The right to opt-out of the sale or sharing of your personal information
  • The right to limit the use and disclosure of sensitive personal information
  • The right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us as described in the “Contact Us” section. We may need to verify your identity before responding to your request.

14. CONTACT US

If you have any questions about this Privacy Policy, please contact us at:

Company number 06896875 – Ecommerce Web Solutions Ltd.

47 Penncricket Lane, Oldbury, England, B68 8LX. United Kingdom

Email: hello [at] automationflux.com

Data Protection Officer: If you have specific questions about our data protection practices, you can contact our Data Protection Officer at hello [at] automationflux.com.

15. COMPLAINTS

If you have a complaint about our use of your information, we would prefer you to contact us directly in the first instance so we can address your complaint. However, you can also contact the Information Commissioner’s Office (ICO) via their website at https://ico.org.uk or by writing to:

Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF

Last Updated: 27/03/2025